One of the most invigorating approaches to jump-start idea generation is to use random inputs or Stimuli. It’s a great technique when you’ve hit a creative wall or block.
Random stimuli help re-energise and redirect the mind. They work by triggering associations or novel connections. Some are new ideas while other may trigger whole categories of notions which in turn create a flow of new ideas.
To be really effective, Random Stimuli should follow a structured 3-step process.
Select a word or picture at random from a book or magazine.
As a group, briefly describe the random item; say what it is, how it works, what some of its key characteristics are.
Ask how each of these characteristics could be applied or transformed to help with the problem.