Random Stimuli
One of the most invigorating approaches to jump-start idea generation is to use random inputs or Stimuli. It’s a great technique when you’ve hit a creative wall or block.
Random stimuli help re-energise and redirect the mind. They work by triggering associations or novel connections. Some are new ideas while other may trigger whole categories of notions which in turn create a flow of new ideas.
Process:
To be really effective, Random Stimuli should follow a structured 3-step process.
Step 1
Select a word or picture at random from a book or magazine.
- Example: a picture of a bridge
Step 2
As a group, briefly describe the random item; say what it is, how it works, what some of its key characteristics are.
- Example: the bridge has a long span, pillars, towers, with suspension cables holding up a road of multiple lanes. It curves slightly to counter the weight of traffic and its materials.
Step 3
Ask how each of these characteristics could be applied or transformed to help with the problem.
- Example: could suspending help solve the problem? Or what about separating it into different channels, paths or sequences?