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Fieldnotes
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Fieldnotes
Interviews, articles and techniques to inspire creativity
FEATURED
Interview
Why behaviour change is a powerful innovation lens
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Interview
Fail-up with a smile
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Interview
Finding your voice
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ALL THE LATEST NOTES
Technique
Build a deeper understanding of your customers with empathy maps
Technique
How to map root-causes with Ishikawa’s fishbone diagrams
Technique
SCAMPER is the swiss army knife of creative thinking
Technique
Kipling knew creative thinking starts with these defining questions
Technique
Plot your innovation idea’s potential on the opportunity matrix
Inspiration
Is great design innovation driven by technology-push or by market-pull?
Technique
‘How Might We’ sets a starting point that inspires possibilities
Opinion
Apply an innovator’s mindset to news stories for creative inspiration
Technique
Embed sustainability to innovations with the Ecodesign Strategy Wheel
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TOP TECHNIQUES
16 ways to smash creative block
2 years ago
Random Stimuli
1 year ago
Five Functions Prism
1 year ago
Constructive Discontent
1 year ago
Unlikely hero role-play
1 year ago
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