Dog shaking

Frame that challenge from the right point-of-view!

The PLAYBOOK

 The ‘Point -of -View’ or ‘POV Statement’ is one of 30 techniques included in our PLAYBOOK, the free toolkit for creative thinkers.

WHAT IS THE ‘POV STATEMENT’?

Ideas must start somewhere. Framing is how we define the fundamental challenge to kick start the creative process. ‘Point Of View…’, often abbreviated to POV, is a simple but powerful way of framing your challenge.

If I had only one hour to save the world, I would spend fifty-five minutes defining the problem, and only five minutes finding the solution.

Albert Einstein

HOW TO USE IT?

A Point-Of-View (POV) statement is a way of articulating the problem in an actionable and insightful way from the perpective of your users.

 

It is an exercise in really getting to the nub of the issue. You can download the worksheet below.

POV statement worksheet
POV Statement worksheet

To create a POV statement, simply focus on three elements:

• describe the user,
• define their need,
• and reveal some compelling insights into what drives that need.

For example:

Users

Dog walkers …

Need

… need a way of keeping their dogs dry when it rains, …

Insight

… because they have to walk their dogs every day whatever the weather. Wet dogs can get a chill and they make a mess.

TAKE IT TO THE NEXT LEVEL

You may also like ot try ‘How Might We’ or ‘HMW‘ technique, and for a more in depth framing tool, check out the Briefing Canvas. It helps you define the Who, What, Why, How, When and Where.

HMW canvas
HMW canvas
Briefing canvas worksheet
The Briefing canvas
ENDS

DOWNLOAD WORKSHEETS

The worksheet is included in our free PLAYBOOK, a collection of 30 of our favourite tools and techniques. Download them all now in the PLAYBOOK.

PLAYBOOK pages

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