Frame that challenge from the right point-of-view!
WHAT IS THE ‘POV STATEMENT’?
Ideas must start somewhere. Framing is how we define the fundamental challenge to kick start the creative process. ‘Point Of View…’, often abbreviated to POV, is a simple but powerful way of framing your challenge.
HOW TO USE IT?
A Point-Of-View (POV) statement is a way of articulating the problem in an actionable and insightful way from the perpective of your users.
It is an exercise in really getting to the nub of the issue. You can download the worksheet below.
To create a POV statement, simply focus on three elements:
• describe the user,
• define their need,
• and reveal some compelling insights into what drives that need.
Dog walkers …
… need a way of keeping their dogs dry when it rains, …
… because they have to walk their dogs every day whatever the weather. Wet dogs can get a chill and they make a mess.
TAKE IT TO THE NEXT LEVEL
The worksheet is included in our free PLAYBOOK, a collection of 30 of our favourite tools and techniques. Download them all now in the PLAYBOOK.