The FREE toolkit for creative thinkers



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What’s in the PLAYBOOK?

This book is a collection of the techniques we turn to for most creative thinking challenges. They are gathered from many sources and thinkers. We encourage you to explore their origins and uses. They are our favourites. We share them freely in the hope that they will inspire you too.

30 powerful tools and techniques

Mapped to design thinking process

Build empathy and uncover motivations

Learn to shift perspectives and environments

Explore people, systems and technologies

Define challenges in ways that inspire novel solutions

Generate unexpected and surprising ideas

Practise systematic, intuitive and collaborative techniques

Evaluate opportunities and potential effectively